Visitors' Experience – Part 2: Programs Development

Another way is giving your visitor an ID; something unique to trigger each digital interaction. RFID is a well-known identification method; in this session, Bart van den Berg from Kiss the Frog, Netherlands, will present various identification methods with the benefits and risks of each.
It is important to design a smooth visitor journey before, during, and after the visit. Visitors prepare themselves online before their visit; organizations have to think about a smooth on-boarding process. During a visit, there are several strong design patterns that can be applied to personalize the experience, and let visitors relive it at home or on the road. In this session, we will walk through a visitor journey of the recently opened Lego House, which successfully included personalization.